Privacy Policy

Last updated: June 23, 2026

YALD, Inc., doing business as YALD Store (“YALD,” “YALD Store,” “we,” “us,” or “our”), operates this online store and related website, content, products, features, tools, and services (collectively, the “Services”).

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit, use, make a purchase from, subscribe to updates from, or otherwise communicate with us through the Services.

By using the Services, you acknowledge that you have read and understand this Privacy Policy.

1. Personal Information We Collect

Depending on how you use the Services, we may collect the following categories of personal information:

• Contact information, such as your name, email address, phone number, billing address, and shipping address.

• Order and transaction information, such as products viewed, added to cart, purchased, returned, exchanged, or canceled; payment status; order history; and shipping information.

• Payment information, such as payment method and transaction confirmation. Payment card information is processed through Shopify and its payment providers; YALD does not store full payment-card numbers.

• Account information, if you create an account or use Shop, including account preferences and login-related information.

• Communications, including messages, emails, customer-service requests, reviews, and other information you send to us.

• Device and usage information, including IP address, browser type, device information, pages viewed, approximate location derived from IP address, cookies, and interactions with the Services.

• Marketing preferences, including whether you opted in to receive marketing emails and whether you opened or clicked a marketing email.

2. How We Collect Information

We may collect personal information:

• Directly from you when you place an order, create an account, subscribe to marketing emails, contact us, or otherwise provide information.

• Automatically through cookies, browser storage, analytics tools, and similar technologies when you use the Services.

• From service providers that help us operate the store, process payments, fulfill orders, provide shipping, host the website, manage customer communications, or prevent fraud.

• From third-party platforms or services when you choose to connect or interact with them, such as Shop, social-media platforms, or payment providers.

3. How We Use Personal Information

We may use personal information to:

• Process orders, payments, refunds, returns, exchanges, and cancellations.

• Arrange production, fulfillment, shipment, delivery, and customer support.

• Communicate with you about your order, account, customer-service request, or changes to the Services.

• Send marketing emails when you have opted in. You may unsubscribe at any time using the unsubscribe link in the email.

• Improve our website, products, customer experience, communications, and store operations.

• Detect, investigate, and prevent fraud, abuse, security incidents, or violations of our policies.

• Comply with legal obligations, respond to lawful requests, and protect the rights, safety, and property of YALD, our customers, and others.

4. How We Share Personal Information

We may share personal information with trusted service providers when necessary to operate the Services, including:

• Shopify, which hosts and supports our online store, checkout, customer accounts, and certain store features.

• Printful, our print-on-demand fulfillment partner, to produce and ship orders.

• Payment processors, shipping carriers, and fulfillment providers to process payments and deliver orders.

• Email and customer-communication providers used to send transactional or marketing communications.

• Professional advisers, insurers, legal authorities, or government agencies when required by law or reasonably necessary to protect our rights or respond to legal matters.

We do not sell personal information for money. However, some website technologies may use information about online activity to provide analytics, personalized advertising, or measurement services. Where applicable law gives you the right to opt out of targeted advertising or certain data sharing, you may make that request by contacting us at apparel@yald.org.

5. Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to operate the store, remember shopping-cart items and preferences, maintain site security, understand website activity, and improve the Services.

You may be able to manage cookies through your browser settings. Disabling cookies may affect certain features of the Services, including shopping-cart and checkout functions.

6. Marketing Communications

If you subscribe to YALD marketing emails, we may send you updates about new YALD gear, community designs, limited releases, programs, events, and ways to support YALD.

You may opt out of promotional emails at any time by clicking the unsubscribe link in an email. Even after you opt out, we may still send non-promotional messages related to orders, customer support, account activity, or legally required notices.

7. Third-Party Links and Services

The Services may contain links to third-party websites, social-media platforms, or services. We are not responsible for the privacy, security, or content practices of third parties. We encourage you to review their privacy policies before providing information to them.

8. Children’s Privacy

The Services are intended for adults and are not directed to children. We do not knowingly collect personal information from children under 13.

YALD serves youth through its nonprofit programs, but purchases, marketing subscriptions, and store transactions should be completed by a parent, guardian, or other authorized adult.

If you believe a child has provided personal information through the Services without appropriate permission, contact us at apparel@yald.org so we can review and address the request.

9. Data Security and Retention

We use reasonable administrative, technical, and organizational measures to protect personal information. However, no method of online transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information only as long as reasonably necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, enforce agreements, and maintain business records.

10. Your Privacy Rights

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of personal information we hold about you. You may also have the right to opt out of certain targeted-advertising or data-sharing activities.

To make a privacy request, contact us at apparel@yald.org with the subject line: Privacy Request.

We may need to verify your identity before completing a request. We will not discriminate against you for exercising applicable privacy rights.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, Services, operational needs, or legal requirements. We will post the updated version on this page and revise the “Last updated” date.

12. Contact Us

For questions about this Privacy Policy, privacy requests, or our data practices, contact:

YALD, Inc. d/b/a YALD Store
Email: apparel@yald.org
Mailing address:
89 Thayer Street
New York, NY 10040

United States